Peter Wolf links


This can also be vectorised to any size for banners, headed notepaper etc, and can be coloured differently or with a different typeface. Politically it plays on the 'red' scale, with perhaps a hint of the of old London Transport, and even WW2 Air Force roundel, yet its brushed steel texture (when enlarged) also gives it an official feel. I've also played deliberately on the C inside a circle to echo the 'copyright' symbol, which gives it further familiarity and a subliminal gravitas: hands off, no copies or ripoffs, this is the real deal and it can't be hijacked. And the c for change/charter symbol fits inside - guess what? Red circle. Red Lion Circle, minus lion, plus change!